Apple has officially secured a spot among the top five smartphone brands in India, marking a significant milestone in its growth within the world’s second-largest smartphone market. The brand’s entry into this elite group reflects the rising popularity of iPhones among Indian consumers, particularly in the premium segment.
Rising Demand for Premium Smartphones
Industry reports reveal that Apple’s strong performance was driven by robust sales of the iPhone 15 and growing anticipation for the iPhone 17 series. Despite India being a price-sensitive market, Apple’s appeal has surged as more consumers lean toward premium devices offering long-term software support, advanced camera technology, and better resale value.
Manufacturing Boost in India
Apple’s aggressive push to manufacture iPhones locally through partnerships with Foxconn, Pegatron, and Wistron has further contributed to its success. Local production has helped reduce import duties, allowing Apple to price its devices more competitively while aligning with the Indian government’s “Make in India” initiative.
Competing With Android Giants
Traditionally dominated by brands like Samsung, Xiaomi, Vivo, and Realme, India’s smartphone market has now opened doors for Apple in the top-tier rankings. While Apple’s market share remains smaller compared to Android rivals, its revenue share is disproportionately high due to the higher average selling price (ASP) of iPhones.
The Road Ahead
Analysts suggest Apple’s position in the top five could solidify further with the festive season approaching and the iPhone 17 series generating massive pre-launch excitement. If Apple continues to invest in manufacturing, retail expansion, and localized offerings, its footprint in India is likely to grow even stronger.