Apple has officially launched the iPhone 17 Pro and iPhone 17 Pro Max, setting a new benchmark for flagship smartphones. The latest models boast a triple 48 MP rear camera system, delivering professional-grade photography and videography performance for users worldwide.
Design with elegance and strength
Both devices feature aerospace-grade titanium frames, making them lighter yet more durable than their predecessors. The ultra-thin bezels and enhanced Ceramic Shield ensure both style and protection, while the matte glass finish offers a refined premium look.
Performance driven by A19 Pro chip
At the heart of the iPhone 17 Pro series lies the new A19 Pro Bionic chip, designed for faster processing, power efficiency, and advanced AI-driven tasks. Apple promises smoother multitasking, enhanced gaming performance, and better integration with Apple Intelligence features.
Camera revolution with triple 48 MP system
The standout feature is the triple 48 MP camera array, consisting of a wide, ultra-wide, and telephoto lens. The system supports 8K video recording, improved night mode, and cinematic portrait enhancements. For Pro Max users, Apple has included an exclusive 5x telephoto zoom lens, ideal for detailed photography.
Battery life and charging improvements
Apple has improved battery performance, offering up to 30 hours of video playback on the Pro Max and 26 hours on the Pro. Both devices support faster wired and MagSafe charging, with USB-C finally delivering Thunderbolt speeds for professionals handling large media files.
iOS 19 and Apple Intelligence
Running on iOS 19, the Pro models integrate deeply with Apple Intelligence, delivering smarter on-device AI for text suggestions, real-time translation, and personalized automation. Privacy remains a key focus, with AI processes handled securely on-device.
Price and availability
The iPhone 17 Pro starts at $1,099, while the iPhone 17 Pro Max begins at $1,199. Pre-orders open this week, with availability in major markets beginning later this month.