In a significant move to expand its presence in the Indian market, Dreame Technology, a global leader in smart home cleaning devices, has announced Bollywood star Kriti Sanon as its first Indian brand ambassador.
The partnership marks a strategic step for Dreame Technology as it looks to strengthen its brand recognition in one of the world’s fastest-growing markets for home appliances. With her wide appeal and reputation for elegance and innovation, Kriti Sanon perfectly aligns with the company’s vision of blending cutting-edge technology with everyday convenience.
Speaking on the association, Sanon expressed her excitement: "I am thrilled to partner with Dreame Technology, a brand that stands for innovation and quality. As someone who believes in smart living solutions, I am excited to represent a brand that is revolutionizing home cleaning with intelligent products."
Founded in 2017, Dreame Technology has rapidly risen to prominence, known for its high-performance cordless vacuum cleaners, robotic vacuum-mops, and other advanced home appliances. The company’s products are popular worldwide for their sleek design, powerful performance, and user-friendly features.
Commenting on the new collaboration, a spokesperson from Dreame Technology stated, "India is a key market for us, and we are committed to bringing the best in smart home cleaning technology to Indian households. Kriti Sanon, with her vibrant personality and strong connect with a diverse audience, is the ideal face for Dreame Technology in India."
As part of the partnership, Kriti Sanon will be featured in a range of marketing campaigns, including digital ads, television commercials, and in-store promotions. Dreame Technology plans to leverage her popularity to highlight the benefits of its product lineup and to educate consumers about the importance of smart cleaning solutions.
The announcement comes at a time when Indian consumers are increasingly adopting smart appliances to enhance their lifestyles, and Dreame’s move is expected to give it a stronger foothold in the competitive home cleaning segment.
The brand ambassador deal with Kriti Sanon signals Dreame’s larger ambitions not just to capture market share but also to shape consumer perceptions about the future of home cleaning in India.
About Dreame Technology
Headquartered in China, Dreame Technology specializes in smart home cleaning devices and has established a global footprint with its innovative products. The company is backed by leading investors and continues to focus on research and development to bring advanced technology to homes around the world.