The European Union has formally accused TikTok of using so-called “addictive design” features that may harm users, particularly children and teenagers. Regulators argue that the platform’s interface and recommendation systems are intentionally engineered to keep users scrolling for extended periods, raising concerns about mental health, attention spans, and digital well-being.
Scrutiny Under the Digital Services Act
The accusations fall under the EU’s Digital Services Act (DSA), a landmark law aimed at holding large online platforms accountable for systemic risks. Officials say TikTok may be failing to properly assess and mitigate risks linked to compulsive use, especially features such as infinite scrolling, autoplay videos, and algorithm-driven content feeds.
Concerns Over Youth Mental Health
European regulators highlighted growing evidence that excessive social media use can negatively impact young users, contributing to anxiety, sleep disruption, and reduced concentration. The EU claims TikTok has not done enough to demonstrate that its design choices prioritize user safety over engagement metrics.
Potential Changes Demanded
Authorities are now seeking concrete changes from TikTok, which could include redesigning certain features, offering stronger parental controls, and improving transparency around how its algorithms promote content. Failure to comply could expose the company to hefty fines under the DSA framework.
TikTok Responds to Allegations
TikTok has stated that it takes user safety seriously and already provides tools such as screen-time limits and content controls. The company says it will cooperate with EU regulators and defend its practices, while emphasizing that many features criticized by regulators are standard across the social media industry.
A Precedent for Big Tech Regulation
This case signals a broader shift in how European authorities approach platform design, moving beyond content moderation to examine how digital products influence user behavior. If the EU succeeds, it could set a global precedent for regulating engagement-driven design across major tech platforms.