Smartphone retailers across India are optimistic about a significant rise in sales volume this year, projecting nearly 20% growth compared to the previous year. The optimism stems from rising consumer demand, aggressive festive season promotions, and the expected launch of new 5G-enabled smartphones at affordable prices.
Festive season to drive record sales
Retailers believe the upcoming festive season, beginning with Ganesh Chaturthi and extending to Diwali, will play a major role in boosting volumes. Traditionally, these months contribute nearly 35-40% of annual smartphone sales, and this year, the anticipation of wider financing options and trade-in deals is expected to further push consumer spending.
5G smartphones lead the demand
The sharp drop in prices of 5G-enabled devices has created fresh excitement among consumers. Models in the ₹10,000–₹20,000 range are expected to dominate sales, with many first-time smartphone users and upgraders showing preference for faster connectivity and longer battery life.
Retail expansion in tier-2 and tier-3 cities
Retail associations highlighted that demand is no longer limited to metros. Tier-2 and tier-3 cities are emerging as growth hubs, driven by rising internet adoption, youth-driven demand for gaming and social media, and affordable EMI schemes. Offline retailers are expanding aggressively into these regions to capture the surge.
Global brands push aggressive strategies
Leading smartphone makers such as Samsung, Xiaomi, Realme, and Vivo are set to launch multiple models in the coming months. Industry insiders say global players are adopting price-sensitive strategies in India, knowing the market is set to be a battleground for volume growth.
Retailers confident despite global slowdown
While global smartphone markets have faced slowdowns, Indian retailers remain confident due to the country’s large youth population, strong digital push, and rising disposable income. If growth meets projections, India could strengthen its position as the world’s second-largest smartphone market after China.