Itel, a prominent player in India’s entry-level smartphone segment, has unveiled its latest budget offering, the Itel A90, targeting first-time smartphone users and cost-conscious consumers. The phone has been launched with a keen focus on affordability while packing in essential features for daily use.
The A90 is powered by a Unisoc SC9863A processor, a chipset known for powering low-cost smartphones with reasonable performance for day-to-day tasks. Paired with 4GB of RAM (2GB physical + 2GB virtual RAM) and 64GB of internal storage, the device aims to deliver a smooth multitasking experience within its segment. Storage is expandable via microSD, providing flexibility for users who require more space for media and apps.
On the front, the Itel A90 sports a 6.6-inch HD+ display with a waterdrop notch, offering a resolution of 720x1612 pixels. The design leans into a modern aesthetic with slim bezels, making it look more premium than its price might suggest. The screen is ideal for basic multimedia consumption and social media browsing.
In the camera department, the phone features a dual rear camera setup with an 8MP primary sensor, complemented by an AI sensor to enhance photography through scene detection and optimization. On the front, a 5MP selfie camera takes care of video calls and selfies, and includes basic beautification features.
One of the highlights of the Itel A90 is its 5000mAh battery, which, combined with the power-efficient Unisoc processor, promises extended usage on a single charge — a crucial selling point for users in rural and semi-urban regions. The phone runs on Android 13 (Go Edition), a lightweight version of Android tailored for entry-level hardware, ensuring smoother performance with lower memory usage.
Connectivity options include dual 4G VoLTE, Wi-Fi, Bluetooth, GPS, and a 3.5mm headphone jack. It also features a rear-mounted fingerprint sensor and face unlock for biometric security — an increasingly common but still appreciated feature in the budget segment.
The Itel A90 is priced competitively at ₹6,499, making it one of the more affordable smartphones offering 4G connectivity, a large display, and a robust battery in India. It is available in three color options: Azure Blue, Midnight Black, and Mint Green.
With this launch, Itel continues to reinforce its commitment to providing affordable digital access in India, especially in Tier II and Tier III cities where feature phones are still prevalent.
Market Perspective
Itel’s A-series has seen considerable traction in India’s sub-₹7,000 market, and the A90 is likely to appeal to students, elderly users, or those looking for a dependable secondary phone. The inclusion of Android Go ensures the phone remains responsive despite its modest internals.
As smartphone penetration deepens across India, brands like Itel are playing a crucial role in bridging the digital divide. The A90 fits squarely into this mission — delivering value, basic performance, and long battery life without burdening the user’s pocket.