India’s tablet market witnessed a significant 32% year-on-year decline in shipments during the first half of 2025, according to the latest industry data. The contraction reflects weak consumer demand, longer replacement cycles, and increasing competition from large-screen smartphones.
Samsung Maintains Market Leadership
Samsung continued to dominate India’s tablet landscape with strong shipments across both premium and budget segments. The brand’s Galaxy Tab series remained the top choice for users seeking productivity and entertainment solutions. Samsung’s broad portfolio and aggressive offline presence played a key role in sustaining its lead.
Lenovo Holds Second Spot
Lenovo secured the second position in the Indian tablet market, largely driven by its affordable models that cater to students, professionals, and budget-conscious buyers. The company maintained its focus on e-learning and business-use tablets, strengthening its presence in both B2B and consumer segments.
Apple Strengthens Premium Share
Apple ranked third, with its iPad lineup continuing to dominate the premium segment. Despite the overall market slowdown, Apple registered steady growth in the ₹30,000+ category, reflecting strong demand from professionals and education institutions. Its brand loyalty and software ecosystem gave it a competitive edge.
Market Outlook
Analysts suggest that the market may see a mild recovery in late 2025, fueled by festive season demand, corporate purchases, and 5G-enabled tablet launches. However, the long-term growth of the sector remains challenged by the rising preference for hybrid laptops and large smartphones.