Spotify has rolled out a new artificial intelligence–powered feature called “Prompted Playlist”, aiming to redefine how users discover and curate music. The tool is currently available to Spotify Premium subscribers in the United States and Canada, marking another major step in the company’s push toward AI-led personalization.
Playlists Built From Simple Text Prompts
With Prompted Playlist, users can create custom playlists by typing natural language prompts instead of manually selecting songs or artists. Prompts such as moods, activities, genres, eras, or creative descriptions allow Spotify’s AI system to instantly generate a tailored playlist that matches the request.
AI Learns From User Taste and Listening Habits
The feature combines generative AI technology with Spotify’s existing recommendation algorithms. By analyzing a user’s listening history, saved tracks, and engagement patterns, the AI refines its selections to better align with individual music preferences, improving accuracy over time.
Edit, Refine, and Regenerate Playlists
Users are not locked into the first playlist they receive. Spotify allows listeners to tweak their prompt, regenerate selections, or remove specific songs, giving them more creative control while still benefiting from automated discovery.
Premium-Only Rollout With Limited Availability
At launch, Prompted Playlist is exclusive to Spotify Premium users in select regions. Spotify has not confirmed a global release timeline but hinted that broader expansion will depend on user feedback and performance during the initial rollout.
Part of Spotify’s Broader AI Strategy
This feature builds on Spotify’s recent investments in artificial intelligence, including AI-powered DJ tools and personalized recommendations. The company views AI as a key driver in keeping users engaged while simplifying music discovery in an increasingly crowded streaming market.
🧠 Why It Matters
Prompted Playlist reflects a shift from passive recommendations to interactive music creation, allowing listeners to describe what they want rather than search for it. As AI becomes more embedded in streaming platforms, Spotify is positioning itself at the forefront of personalized audio experiences.