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Ubisoft Overhauls Creative Strategy, Axes Six Projects in Sweeping Studio Reset

Deepika Rana / Updated: Jan 23, 2026, 17:11 IST
Ubisoft Overhauls Creative Strategy, Axes Six Projects in Sweeping Studio Reset

Ubisoft has announced a sweeping internal overhaul, splitting its global development operations into five dedicated creative units as part of what the company calls a “major reset.” The move marks one of the most significant restructurings in the publisher’s history and reflects mounting pressure to streamline production and improve the consistency of its game releases.

Six Games Scrapped to Refocus Development

Alongside the structural changes, Ubisoft confirmed it has cancelled six unannounced projects. While the company did not disclose titles or genres, the decision underscores a broader effort to reduce project sprawl, cut costs, and concentrate resources on franchises with stronger commercial and critical potential.

Five Creative Units With Clear Ownership

The new model organizes Ubisoft’s studios into five creative groups, each responsible for steering specific brands and game pipelines. Leadership within these units is expected to have greater autonomy, faster decision-making power, and clearer accountability over creative direction, budgets, and delivery timelines.

Addressing Delays, Rising Costs, and Player Expectations

Ubisoft has faced repeated delays, ballooning development budgets, and uneven reception across several major releases in recent years. The company said the reset is designed to improve efficiency, shorten development cycles, and better align games with evolving player expectations in a highly competitive market.

Impact on Employees and Studios

While Ubisoft has not announced large-scale layoffs tied directly to the reorganization, the cancellations and restructuring are likely to result in internal team reshuffles. Management emphasized that the goal is long-term stability rather than short-term cuts, though uncertainty remains across some development teams.

A Strategic Bet on Long-Term Recovery

The “major reset” signals Ubisoft’s intent to regain creative momentum after a turbulent period marked by mixed sales performance and industry-wide challenges. Investors and players alike will be watching closely to see whether the new creative unit model delivers more focused, polished releases in the years ahead.