Taiwanese electronics giant Asus has officially launched its 2025 lineup of ROG gaming laptops in India, expanding its Republic of Gamers (ROG) portfolio with the updated ROG Strix Scar, Strix, Zephyrus, and Flow series. The new devices cater to a wide range of gamers and creators, bringing cutting-edge performance, enhanced cooling, and refined designs—all powered by the latest Intel and AMD processors, along with NVIDIA’s RTX 40-series GPUs.
Power and Performance: A Core Focus
The 2025 ROG laptop range offers configurations with Intel’s 14th Gen Core HX processors and AMD’s latest Ryzen 9000 series chips, giving buyers the flexibility to choose according to their performance preferences. High-end variants are equipped with NVIDIA GeForce RTX 4090 and 4080 GPUs with Advanced Optimus support, promising desktop-class performance for AAA gaming and professional workloads.
Asus has emphasized its commitment to performance without thermal compromise. All models feature revamped cooling systems, including liquid metal thermal compounds, vapor chambers (in premium models), and improved airflow with redesigned chassis elements.
ROG Strix Scar and Strix: Engineered for Competitive Gamers
The ROG Strix Scar 18 and 16 come with a QHD+ 240Hz Nebula display, 16:10 aspect ratio, and up to 100% DCI-P3 coverage, designed for esports professionals and competitive gamers. Paired with Intel Core i9-14900HX CPUs and up to RTX 4090 GPUs, these machines are performance monsters.
The standard Strix G16 and G18 offer similar aesthetics and powerful specs but at more accessible price points, targeting mainstream gamers who want premium features without the top-tier price.
Zephyrus Series: Portability Meets Power
The ROG Zephyrus G16 and M16 continue to push the boundaries between thin-and-light and high-performance gaming. The 2025 models introduce OLED display options with 240Hz refresh rates and ultra-low response times, making them ideal for creators and gamers alike. These laptops are powered by either AMD Ryzen 9 9955HX or Intel Core Ultra 9 processors, depending on the variant.
The Zephyrus lineup also boasts longer battery life this year, with improved energy efficiency through NVIDIA's latest Max-Q technologies and Asus’ intelligent performance tuning software.
ROG Flow: Versatility in a Convertible Form
Targeting gamers on the move and content creators, the ROG Flow X13, X16, and Z13 receive performance and design upgrades. The Flow Z13, a detachable gaming tablet, now includes a Mini LED display option and supports up to RTX 4060 GPUs. All Flow models are compatible with the XG Mobile external GPU, allowing for a modular gaming setup on the go.
The Flow series retains its 360-degree hinge and touchscreen capabilities, making it suitable for gaming, designing, and entertainment in various form factors.
AI Integration and Customization
In keeping with industry trends, Asus has introduced new AI-enhanced features across the lineup. The laptops include AI noise-canceling microphones, adaptive performance tuning based on workload, and intelligent fan curve adjustments. Select models also come with customizable per-key RGB lighting through Aura Sync and deeper integration with Asus Armoury Crate.
Pricing and Availability in India
Asus confirmed that the 2025 ROG laptops are now available across major online and offline retailers in India, as well as through Asus’ exclusive stores. Pricing begins at ₹1,24,990 for base variants of the Strix series, going up to ₹3,89,990 for fully-specced Zephyrus and Scar models.
Arnold Su, Vice President of Consumer & Gaming PC at Asus India, said during the launch event:
"With this new lineup, we’re delivering cutting-edge performance, portability, and visual immersion tailored to the evolving needs of Indian gamers and creators. These devices reflect our commitment to pushing the boundaries of gaming innovation."
Final Thoughts
The 2025 ROG lineup showcases Asus’ continued focus on pushing innovation in the gaming and content creation space. With a wide range of configurations, display options, and next-gen internals, the latest ROG laptops are poised to meet the demands of diverse users—from hardcore esports players to mobile creators.