Valve has updated its artificial intelligence disclosure guidelines on Steam, aiming to bring greater transparency to how AI tools are used in game development. The revised rules require developers to more clearly explain whether generative AI has been involved in creating in-game content, assets, or core gameplay systems.
The move reflects Valve’s ongoing effort to balance innovation with accountability, as AI-generated content becomes increasingly common across the gaming industry.
Clearer Definitions for AI-Generated Content
Under the updated policy, Valve distinguishes between AI-assisted development tools and AI-generated outputs that directly appear in games. Developers must now specify whether AI was used to generate visual assets, audio, dialogue, narratives, code, or other player-facing elements.
This clarification is intended to remove ambiguity that previously caused confusion during the game review and approval process on Steam.
Mandatory Disclosure During Game Submission
Game creators are now required to provide detailed AI usage disclosures when submitting titles to Steam. These disclosures help Valve ensure that AI-generated content complies with intellectual property standards and does not infringe on copyrighted material.
Failure to accurately disclose AI usage could result in delays, rejections, or additional review requests during the publishing process.
Focus on Player Safety and Legal Compliance
Valve emphasized that the updated rules are not meant to discourage AI adoption but to ensure responsible implementation. Developers using AI systems that dynamically generate content at runtime must also demonstrate safeguards that prevent the creation of illegal, offensive, or policy-violating material.
This approach aligns with Valve’s broader commitment to user safety and platform integrity.
Industry Impact and Developer Response
The updated guidelines signal a maturing stance toward AI in gaming, as platforms seek to adapt to rapid technological change. Many developers see the move as a step toward standardized AI transparency, while others are preparing to adjust workflows to meet the new documentation requirements.