Bharti Airtel has announced a strategic partnership with Adobe to provide free access to Adobe Express Premium to its vast customer base of around 360 million users. The move aims to democratize digital creativity by enabling users to design professional-quality content without additional cost.

What Adobe Express Premium Brings

Adobe Express Premium offers advanced creative tools, including premium templates, high-quality fonts, stock images, background removal, and AI-powered design features. With this access, Airtel customers can easily create social media posts, presentations, flyers, videos, and marketing materials directly from their devices.

Empowering Individuals and Small Businesses

The collaboration is expected to particularly benefit students, creators, freelancers, and small businesses, giving them access to industry-grade design tools that were previously behind a paywall. Airtel said the initiative aligns with its broader vision of supporting India’s growing creator economy and digital entrepreneurship.

Seamless Access Through Airtel Platforms

Eligible customers will be able to activate Adobe Express Premium through Airtel’s digital platforms, including the Airtel Thanks app. The integration is designed to be simple, allowing users to start creating instantly without complex onboarding or payment steps.

Strengthening Airtel’s Digital Ecosystem

This partnership further strengthens Airtel’s growing portfolio of digital services, which already includes cloud storage, cybersecurity solutions, entertainment platforms, and productivity tools. By teaming up with Adobe, Airtel reinforces its position as more than just a telecom provider, expanding into value-added digital experiences.

Adobe Expands Its Reach in India

For Adobe, the collaboration significantly expands the reach of Adobe Express in one of its fastest-growing markets. India’s increasing smartphone penetration and content creation boom make it a key region for Adobe’s consumer and creator-focused offerings.