Amazfit, a popular brand in the wearables segment, has officially launched its latest budget smartwatch — the Amazfit BIP 6 — in India, targeting price-conscious consumers looking for reliable health and fitness features without burning a hole in their pockets.

The new entrant in Amazfit’s BIP series follows in the footsteps of its predecessors but brings notable upgrades in design, features, and health-tracking capabilities, all while maintaining a competitive price point.

Affordable Yet Feature-Rich

The Amazfit BIP 6 is priced attractively in the sub-₹5,000 category, making it one of the most accessible smartwatches in its segment. Despite the budget tag, the device comes equipped with a wide range of fitness and health monitoring features.

Key highlights include:

• 1.69-inch HD Display: The smartwatch features a bright and responsive 1.69-inch color touchscreen with curved glass, ensuring easy readability indoors and outdoors.

• SpO2 and Heart Rate Monitoring: Amazfit has included blood oxygen saturation (SpO2) measurement and 24/7 heart rate monitoring, features typically reserved for higher-end models.

• Sleep and Stress Tracking: Users can monitor sleep patterns, including light, deep, and REM sleep, as well as track stress levels throughout the day.

• 60+ Sports Modes: Catering to fitness enthusiasts, the BIP 6 supports over 60 sports modes, including running, cycling, yoga, and swimming.

• 5 ATM Water Resistance: The watch is water-resistant up to 50 meters, making it safe for swimming and general water exposure.

Battery Life and Smart Features

Battery life remains a strong suit for Amazfit, and the BIP 6 is no exception. The smartwatch boasts up to 11 days of battery life on typical usage, thanks to its efficient power management and lightweight software interface.

Additional smart features include:

• Bluetooth Connectivity: Enables seamless syncing with smartphones for call and app notifications.

• Customizable Watch Faces: Users can choose from a variety of watch faces via the Zepp App, including animated and customizable options.

• Music and Camera Controls: Basic controls for music playback and smartphone camera shutter enhance usability.

India-First Launch Strategy

India continues to be a key market for Amazfit, and the launch of the BIP 6 underscores the company’s focus on affordable wearables. According to company officials, the BIP 6 will be available for purchase starting this week via major e-commerce platforms like Amazon India and Flipkart, as well as Amazfit’s official website.

Market Impact

With the Indian smartwatch market witnessing exponential growth, especially in the budget and mid-range segments, the Amazfit BIP 6 enters a highly competitive space. It will compete with offerings from brands like Noise, boAt, Realme, and Fire-Boltt.

However, Amazfit's reputation for reliable hardware and solid software support could give the BIP 6 an edge among buyers seeking quality without premium pricing.

Verdict: The Amazfit BIP 6 appears to strike a balance between affordability and functionality. For consumers prioritizing core health tracking and long battery life at a budget-friendly price, it may be one of the most compelling choices in the current smartwatch landscape.