Apple has officially confirmed the opening of its first-ever retail store in Pune, Maharashtra, scheduled for September 4, 2025. This marks the company’s third official Apple Store in India, following its outlets in Mumbai and Delhi. The move underlines Apple’s growing focus on the Indian market, which has emerged as a key growth hub for the tech giant.

Strategic Choice of Pune

The store will be located in Phoenix Marketcity Mall, Viman Nagar, one of the city’s busiest shopping destinations. Pune, known for its thriving IT sector and young demographic, offers Apple an ideal environment to boost sales and strengthen brand engagement. Analysts note that Pune’s tech-savvy consumer base makes it a natural choice for Apple’s retail expansion.

Unique Store Experience

Similar to Apple’s other stores worldwide, the Pune outlet will feature Apple’s signature modern architecture, minimalist design, and eco-friendly elements. Visitors will also get access to “Today at Apple” sessions, where experts will guide customers on product features, photography tips, music creation, and more.

Strengthening India Strategy

Apple’s push in India aligns with its broader strategy of diversifying beyond China. In recent years, Apple has also increased its local manufacturing footprint, producing iPhones in India under its “Make in India” initiative. The new Pune store further signals Apple’s intent to deepen customer relationships and provide an elevated buying experience.

Boost to Premium Retail Market

Industry watchers believe that Apple’s Pune debut will not only benefit the company but also uplift the premium electronics retail ecosystem in the city. With hands-on product trials, personalized consultations, and trade-in options, Apple is positioning itself to attract both first-time buyers and loyal customers.