Apple is reportedly developing a low-cost MacBook lineup set to launch in 2026, aiming to challenge affordable laptops from Chromebook makers and Windows PC brands. This strategic move marks Apple’s attempt to capture the education and entry-level markets, which have been dominated by budget-friendly laptops for years.

Targeting Students and Budget Buyers

According to supply chain insiders cited by DigiTimes, Apple’s new affordable MacBook series will be distinct from the current MacBook Air and Pro lines, both in design and price positioning. The device will primarily target students, schools, and budget-conscious consumers, offering a balance between performance, price, and premium Apple design.

Expected Specifications and Design Details

While details are still limited, reports suggest the budget MacBook could feature an aluminum alloy chassis, but with simplified design elements to reduce manufacturing costs. The display may use a lower-cost panel, and the laptop will likely run on Apple’s in-house M-series silicon, possibly a scaled-down version of the M3 or next-gen M4 chip.

Pricing: Apple’s Most Affordable Laptop Yet

Analysts expect the new MacBook to be priced below $700, making it the most affordable MacBook Apple has ever released. This would position it directly against high-end Chromebooks and entry-level Windows laptops, giving Apple a foothold in the education sector where cost remains a decisive factor.

Production and Launch Timeline

Production is expected to begin in the second half of 2025, with a global launch anticipated in early 2026. Apple is reportedly working closely with suppliers in China and Southeast Asia to ensure the cost-efficient manufacturing of the new MacBook line.

A New Strategy for Market Expansion

This marks a significant shift in Apple’s hardware strategy. By entering the budget laptop market, Apple aims to expand its ecosystem and attract users who might later upgrade to higher-end Macs or iPads. Analysts believe the move could boost Apple’s education market share, which has lagged behind competitors due to premium pricing.