Polish game developer CD Projekt has confirmed the sale of its DRM-free PC game storefront, GOG, to one of its original co-founders in a deal valued at $25.2 million. The move marks a major strategic shift for the company, best known globally for blockbuster franchises like The Witcher and Cyberpunk 2077. By divesting GOG, CD Projekt appears to be narrowing its focus on large-scale game development rather than platform operations.

GOG Returns to Independent Roots

Founded in 2008 as “Good Old Games,” GOG earned a loyal following by championing DRM-free PC gaming, classic game preservation, and consumer-friendly policies. Under CD Projekt’s ownership, GOG expanded its catalog to include modern AAA titles alongside retro classics. With the storefront now returning to co-founder ownership, GOG is expected to operate as an independent entity, potentially regaining the agility it had in its early years.

Why CD Projekt Decided to Sell

Industry observers suggest the sale is tied to financial discipline and strategic realignment. Running a global digital storefront requires continuous investment in infrastructure, licensing, and marketing—areas that may no longer align with CD Projekt’s core priorities. Recent years have seen the studio emphasize rebuilding trust with gamers, improving development pipelines, and accelerating work on upcoming projects across its key IPs.

What This Means for GOG Users

For existing GOG customers, the immediate impact is expected to be minimal. The platform will continue to offer DRM-free downloads, offline installers, and cross-platform support. However, independence could allow GOG to pursue new partnerships, revisit its revenue model, or double down on niche segments such as classic PC games and indie titles—areas where Steam and Epic Games Store offer less specialization.

Competitive Pressure in the PC Storefront Market

The sale comes at a time when the PC digital distribution market is more competitive than ever. Steam dominates globally, while Epic Games Store continues aggressive exclusivity deals and free game promotions. GOG’s unique DRM-free stance remains its strongest differentiator, but sustaining growth without the backing of a major publisher will be a key challenge going forward.

Looking Ahead

The $25.2 million transaction signals confidence from GOG’s co-founder in the long-term value of DRM-free gaming. For CD Projekt, the deal may free up capital and management bandwidth as it prepares the next generation of Witcher titles and other unannounced projects. For the PC gaming ecosystem, GOG’s renewed independence could mean a stronger push for consumer-first digital ownership in an increasingly subscription-driven industry.