China has released a fresh set of draft regulations aimed at governing artificial intelligence systems capable of human-like interaction, signaling Beijing’s intent to assert stronger control over rapidly evolving generative AI technologies. The proposed rules focus on AI models that simulate natural conversation, emotional responses, and human decision-making patterns.

Focus on Conversational and Emotional AI Systems

According to the draft, AI products that mimic human dialogue, reasoning, or emotional expression will be subject to stricter supervision. Regulators are particularly concerned about AI tools that can influence user perception, behavior, or beliefs by appearing overly human or emotionally intelligent.

Mandatory Transparency and Identity Disclosure

One of the central provisions requires AI platforms to clearly identify themselves as artificial systems. Users must be informed when they are interacting with AI rather than a human, reducing the risk of deception, manipulation, or psychological dependence.

Data Security and Ethical Safeguards Emphasized

The draft rules also strengthen requirements around data protection, training data sources, and algorithm accountability. Companies must ensure datasets are lawful, non-discriminatory, and aligned with China’s core values, reinforcing the country’s broader push for AI governance rooted in social stability.

Impact on Tech Firms and Developers

Chinese AI developers may face higher compliance costs, including model audits, content filtering mechanisms, and reporting obligations. However, policymakers argue the measures are necessary to promote responsible innovation while preventing misuse of advanced AI systems.

Global Implications for AI Regulation

China’s move adds momentum to the global debate on AI governance, echoing similar regulatory efforts underway in the European Union and other regions. As AI becomes increasingly human-like, governments worldwide are racing to define boundaries between innovation and ethical responsibility.