Royal Enfield has announced that its popular 350cc motorcycle range will now be available on Flipkart starting September 22, 2025. This marks a major step for the iconic bike maker, which is embracing e-commerce to reach a broader set of buyers across India.

Expanding Digital Sales Channels

Traditionally, Royal Enfield motorcycles were sold exclusively through dealerships, but the new partnership with Flipkart opens the door for digital-first buyers. Customers will now be able to browse, book, and purchase 350cc models such as the Classic 350, Hunter 350, and Meteor 350 directly from the platform.

Simplifying Customer Experience

The integration with Flipkart aims to streamline the buying journey. Along with bookings, buyers can access financing options, doorstep delivery assistance, and official accessories through the marketplace. The move is expected to attract a younger audience that prefers online transactions.

Boost for Flipkart’s Automotive Category

For Flipkart, this partnership strengthens its growing automobile vertical, adding premium motorcycles to its portfolio. With motorcycles being one of the fastest-growing two-wheeler segments in India, the addition of Royal Enfield further boosts Flipkart’s positioning in the auto retail space.

Strategic Move Ahead of Festive Season

The timing of this launch aligns with India’s festive season, a period that traditionally sees high demand for new vehicle purchases. Industry experts believe that the collaboration could significantly boost Royal Enfield’s sales and create a benchmark for other premium motorcycle brands considering online distribution.