Samsung is preparing to dramatically scale its adoption of Google’s Gemini artificial intelligence across its product portfolio, with the company aiming to ship around 800 million mobile devices powered by Gemini by the end of this year, according to industry reports. The figure represents nearly double the number of Gemini-enabled Samsung devices compared to last year, signaling the company’s aggressive push to make AI a core feature of its ecosystem rather than a premium add-on.

Gemini AI to Become Central to Samsung’s Mobile Strategy

The expansion reflects Samsung’s broader strategy to embed generative AI deeply into everyday user experiences. Gemini, Google’s flagship AI model, already powers several on-device and cloud-assisted features across Galaxy smartphones, tablets, and wearables. These include real-time translation, AI-assisted photo and video editing, smarter voice commands, content summarisation, and contextual search tools designed to reduce app-switching.

Samsung executives have repeatedly highlighted AI as a key differentiator for future Galaxy products, positioning Gemini as a foundational layer that enhances productivity, creativity, and accessibility across devices.

Beyond Smartphones: Tablets, Wearables, and More

While Galaxy smartphones are expected to account for the largest share of the 800 million units, the rollout is not limited to phones alone. Reports suggest that tablets, smartwatches, earbuds, and even select IoT devices will increasingly integrate Gemini-powered features. This aligns with Samsung’s vision of a connected AI ecosystem, where user context seamlessly moves between devices.

By expanding Gemini support beyond flagship models, Samsung is also expected to bring AI-driven experiences to mid-range and affordable devices, significantly widening its reach in emerging markets.

Strengthening the Samsung–Google Partnership

The move underscores the deepening partnership between Samsung and Google in the AI race. While Samsung continues to develop its own AI capabilities, Gemini’s tight integration with Android and Google services gives Samsung a competitive advantage in deploying advanced generative AI features at scale.

For Google, Samsung’s vast global footprint offers an unparalleled distribution channel for Gemini, potentially making it one of the most widely used consumer AI platforms in the world.

Competitive Pressure in a Crowded AI Market

Samsung’s ambitious target comes amid intensifying competition in mobile AI. Rivals such as Apple, Xiaomi, Oppo, and Honor are rapidly rolling out their own on-device and cloud-based AI solutions. By committing to 800 million Gemini-powered devices, Samsung is aiming to stay ahead of the curve and set user expectations around what AI should deliver on mobile hardware.

What This Means for Users

For consumers, the expansion could translate into more consistent AI features across Galaxy devices, faster improvements through software updates, and deeper integration between hardware and AI services. However, it also raises questions around data privacy, cloud dependency, and how much AI processing will remain on-device versus in the cloud.

As Samsung accelerates its AI roadmap, the coming months are likely to reveal how Gemini evolves from a feature set into a daily digital assistant embedded across the Galaxy ecosystem.