Samsung India is projecting a 5% value growth in sales during the upcoming festive season, banking on rising consumer demand across smartphones, home appliances, and wearables. The company expects strong traction in premium devices and innovations that appeal to younger consumers, who are driving festive shopping trends.

AI-Powered Retail Experience for Shoppers

To strengthen customer engagement, Samsung has introduced AI-powered demos in its retail stores, enabling consumers to experience personalized recommendations, product usage scenarios, and real-time comparisons. This move is part of the company’s broader digital-first strategy to enhance the buying journey and bridge the gap between online and offline retail.

Focus on Premium and Consumer-Centric Products

The company is prioritizing premium smartphones, high-end TVs, and smart appliances, aligning with growing consumer preference for advanced technology during the festive period. With AI-driven demonstrations, Samsung aims to simplify product understanding for customers and increase in-store conversions.

Strengthening Omnichannel Presence

Samsung is also expanding its omnichannel presence, blending physical retail with digital convenience. Customers can explore AI-led demos in stores, place orders online, and opt for flexible financing options—creating a seamless shopping experience across touchpoints.

Outlook for the Festive Season

With AI at the forefront of its retail strategy, Samsung is confident of maintaining market leadership and boosting sales momentum. The company’s focus on technology-driven retail engagement is expected to set a benchmark for festive season campaigns in India’s highly competitive consumer electronics market.