Samsung is reportedly preparing a new foldable smartphone codenamed “Wide Fold,” which is expected to launch around 2026, positioning it as a direct competitor to Apple’s first-ever foldable iPhone, according to industry sources and supply-chain chatter. The development signals a major escalation in the foldable smartphone race, with both tech giants targeting the premium ultra-flagship segment.

What Makes the ‘Wide Fold’ Different?

Unlike Samsung’s existing Galaxy Z Fold lineup, the Wide Fold is tipped to feature a noticeably wider aspect ratio when unfolded. This design shift could address one of the long-standing criticisms of book-style foldables—narrow external displays and awkward typing experiences.

The wider form factor is expected to offer:

• A more tablet-like internal screen

• Improved multitasking usability

• A cover display closer to traditional smartphones

• Better compatibility with productivity apps and media consumption

Apple’s Foldable iPhone Looms Large

Apple is widely rumored to be working on its first foldable iPhone, with a potential launch window also falling in 2026. Reports suggest Apple is prioritizing:

• Crease minimization

• Long-term hinge durability

• Premium materials

• Software optimizations tailored for foldable use

Samsung’s early move with the Wide Fold could be a strategic attempt to set design expectations before Apple officially enters the category.

Display and Hinge Innovations Expected

Samsung Display is believed to be deeply involved in the Wide Fold’s development, potentially introducing:

• Advanced UTG (Ultra-Thin Glass)

• A less visible crease

• Reinforced hinge mechanisms

• Enhanced brightness and power efficiency

These improvements would be crucial, especially as Apple is known for entering markets only after hardware challenges are sufficiently refined.

Software and Ecosystem Advantage

Samsung may leverage its long experience with foldables by refining One UI for large-screen productivity, including:

• Enhanced split-screen multitasking

• Desktop-like app layouts

• Improved S Pen compatibility (if supported)

This could give Samsung an early advantage over Apple, which would be launching its first foldable without real-world user feedback at scale.

Market Strategy and Pricing Outlook

The Wide Fold is expected to sit at the top end of Samsung’s lineup, potentially priced higher than current Galaxy Z Fold models. Meanwhile, Apple’s foldable iPhone is anticipated to carry a significant premium, possibly becoming one of the most expensive iPhones ever released.

Both brands appear to be targeting:

• Power users

• Professionals

• Early adopters

• Premium smartphone buyers

A Pivotal Year for Foldables

If both devices launch as expected, 2026 could become a defining year for foldable smartphones. Samsung’s Wide Fold may represent the company’s most ambitious foldable yet, while Apple’s entry could legitimize foldables for a much broader audience.