Industry experts have indicated that smart television prices in India are likely to see an 8-10% decline in the coming months. This shift comes as supply chain costs stabilize, panel prices fall, and increased competition among domestic and global brands pushes manufacturers to offer more affordable options.

Falling Panel Prices Driving Change

The cost of display panels, which contributes a significant portion of TV manufacturing expenses, has dropped globally. With logistics costs normalizing and improved supply availability, manufacturers are expected to pass these benefits on to consumers.

Festive Season Discounts Expected

Retailers and analysts suggest that the biggest price cuts may arrive during the festive season, when companies typically roll out heavy promotions. Brands are expected to bundle offers such as extended warranties, cashback deals, and EMI options to further attract buyers.

Rising Competition in Indian Market

India’s smart TV market has become highly competitive, with players like Xiaomi, Samsung, LG, OnePlus, and Indian brands including Vu and Thomson aggressively expanding their lineups. The price correction will likely intensify the battle for market share, benefiting consumers with wider choices at lower costs.

Consumer Demand on the Rise

With internet penetration deepening and OTT content consumption booming, demand for smart TVs is at an all-time high. The expected price drop is likely to further accelerate adoption, especially in Tier-2 and Tier-3 cities where affordability is a key driver.