Tesla has officially expanded its Cybertruck lineup in the United States by launching a more affordable variant, aiming to attract a wider range of buyers in the competitive electric pickup market. The newly introduced model is positioned below the existing dual- and tri-motor trims, offering a lower starting price while retaining the futuristic design and core electric capabilities that define the Cybertruck brand.

The move comes as Tesla seeks to boost demand and make its stainless-steel electric pickup more accessible amid increasing competition from rivals such as Ford, Rivian, and Chevrolet.

Pricing Strategy: Cyberbeast Gets a Cut

Alongside the introduction of the cheaper variant, Tesla has reduced the price of its high-performance Cyberbeast trim. The Cyberbeast, known for its tri-motor setup and rapid acceleration, now comes at a revised price, signaling Tesla’s effort to fine-tune its pricing strategy in response to market dynamics and customer demand.

Industry analysts believe the price revision could stimulate sales for the premium trim, especially among performance-focused EV enthusiasts who were previously deterred by its higher cost.

Features of the New Budget Cybertruck

The newly launched affordable Cybertruck model is expected to feature a single-motor configuration with rear-wheel drive. While it may offer slightly reduced range and performance compared to the dual- and tri-motor variants, it still promises strong towing capacity, advanced driver assistance features, and Tesla’s signature minimalist interior with a large touchscreen interface.

The exterior maintains the bold, angular stainless-steel exoskeleton that has become synonymous with the Cybertruck’s identity. Core safety and software features, including over-the-air updates and access to Tesla’s Supercharger network, remain integral to the new variant.

Market Competition and Demand

The electric pickup segment in the US has seen growing competition over the past two years. With models such as the Ford F-150 Lightning and Rivian R1T gaining traction, Tesla’s pricing adjustment appears aimed at strengthening its foothold in the segment.

Experts note that while the Cybertruck generated immense hype during its unveiling, real-world pricing and delivery timelines have influenced buyer sentiment. A more affordable entry-level model could help Tesla convert interest into actual sales.

Impact on Tesla’s EV Strategy

Tesla’s latest move aligns with its broader strategy of scaling production, improving affordability, and expanding its electric vehicle portfolio across multiple price segments. By lowering the barrier to entry for the Cybertruck while making the high-end Cyberbeast more competitively priced, Tesla is attempting to strike a balance between volume sales and premium positioning.