The UK Gambling Commission has accused Meta, the parent company of Facebook and Instagram, of failing to take sufficient action against illegal gambling advertisements appearing on its platforms. The regulator warned that such inaction could expose users—particularly vulnerable individuals and minors—to unlicensed betting operators that operate outside UK law.

Unlicensed Operators Allegedly Exploiting Social Media Reach

According to the Commission, illegal gambling firms are increasingly using social media to promote their services, often disguising ads as gaming content, lifestyle posts, or influencer promotions. These operators bypass UK licensing requirements, offering no consumer protections such as self-exclusion tools, deposit limits, or dispute resolution mechanisms.

“Turning a Blind Eye” Sparks Regulatory Frustration

Senior figures at the Gambling Commission suggested that Meta has been repeatedly alerted to the issue but has not acted decisively enough. While Meta claims to have policies banning unlicensed gambling ads, regulators argue that enforcement remains inconsistent, allowing repeat offenders to return using new pages, accounts, or ad formats.

Growing Risks for UK Consumers

The Commission stressed that illegal gambling sites pose serious financial and social risks. Without regulatory oversight, players have little recourse if winnings are withheld or personal data is misused. Authorities fear that algorithm-driven ad targeting may further amplify harm by pushing gambling content toward at-risk users.

Pressure Mounts for Stronger Platform Oversight

The criticism comes amid broader scrutiny of tech giants and their role in hosting harmful or unlawful content. UK regulators are increasingly calling on platforms to adopt proactive monitoring systems rather than relying on user reports or reactive takedowns after harm has already occurred.

Meta Responds With Policy Assurances

Meta has maintained that it works closely with regulators and removes ads that violate its policies once identified. However, the Gambling Commission has made it clear that voluntary compliance may no longer be sufficient, hinting that tougher enforcement or legal action could follow if improvements are not made.

Part of a Wider Crackdown on Online Gambling Abuse

The dispute reflects the UK’s wider effort to modernize gambling regulation in the digital age. With social media now a major marketing channel, regulators argue that platform accountability is essential to prevent illegal operators from undermining licensed businesses and public safety.