Chinese smartphone maker Vivo has expanded its budget lineup in India with the launch of a new 5G-enabled smartphone, aiming to strengthen its foothold in the rapidly growing affordable 5G segment. The new device, part of Vivo’s Y-series, was unveiled today and is set to go on sale later this week through online and offline channels.

Affordable 5G with Style and Substance

Positioned as an entry-level 5G phone, the new Vivo model — likely to be called the Vivo Y200e 5G (based on market leaks) — is priced under ₹15,000, targeting budget-conscious consumers who want next-generation connectivity without compromising on essential features. The device is equipped with a MediaTek Dimensity or Qualcomm Snapdragon 4 Gen 2 processor (final specifications yet to be officially confirmed), ensuring smooth 5G performance while maintaining cost efficiency.

Key Features at a Glance:

• Display: 6.67-inch FHD+ AMOLED screen with 120Hz refresh rate

• Processor: 5G-capable chipset with energy-efficient architecture

• Camera: Dual rear camera setup featuring a 50MP main sensor and a 2MP depth or macro lens

• Battery: 5,000mAh battery with 44W fast charging support

• OS: Android 14 with Funtouch OS 14

• Variants: Expected to come in 6GB and 8GB RAM options, with up to 128GB storage

India-First Strategy

India remains a critical market for Vivo, particularly in the sub-₹20,000 segment, which accounts for a significant portion of total smartphone sales in the country. The company is expected to promote this model heavily among students, first-time smartphone users, and users in tier 2 and tier 3 cities who are looking to upgrade to 5G.

Speaking at the launch, a Vivo India spokesperson said, “Our goal is to democratize 5G access in India. With this launch, we are bringing cutting-edge technology to millions of users who value performance, camera quality, and design — all at an affordable price.”

Availability and Offers

The new Vivo smartphone will be available from May 8 via Flipkart, Vivo’s official website, and authorized retail stores. Launch offers include instant discounts with select bank cards, no-cost EMI options, and exchange bonuses for old devices.

The Bigger Picture

As 5G networks expand across India, more manufacturers are releasing affordable 5G models to capture early adopters. With competitors like Redmi, Realme, and Samsung also active in the segment, Vivo’s new launch is expected to intensify competition and offer more choices to consumers.