Amazon Web Services (AWS) has officially announced the expansion of its AWS Marketplace in India, a major step toward strengthening the country’s rapidly growing cloud computing sector. This move enables Indian businesses to seamlessly access, purchase, and deploy thousands of third-party software solutions on the AWS platform, from global as well as local vendors.

Empowering Indian Businesses with Simplified Cloud Procurement

The expanded AWS Marketplace India aims to simplify how enterprises and startups acquire digital solutions. It allows users to explore a vast catalog of software, data, and machine learning tools — including cybersecurity, analytics, AI, and DevOps solutions — all integrated within the AWS ecosystem. The platform also supports local billing in Indian Rupees (INR), making procurement more accessible for domestic organizations.

Driving Digital Transformation and Start-Up Growth

AWS highlighted that this expansion aligns with India’s Digital Transformation Vision, offering scalable tools for innovation and growth. Startups, small businesses, and public sector enterprises can now accelerate their modernization efforts using pre-configured and compliant solutions available directly through the Marketplace. According to AWS India executives, this initiative will empower thousands of local developers and SaaS providers to reach a broader customer base within India and globally.

Boosting India’s Cloud Economy and Employment

With this launch, AWS aims to further its long-term investment in India’s cloud economy. Industry analysts estimate that cloud adoption could contribute over $100 billion to India’s GDP by 2030, and the presence of the AWS Marketplace is expected to play a pivotal role in achieving that target. The move also opens new employment opportunities in cloud integration, IT services, and data analytics.

Strengthening Compliance and Data Localization

To address regulatory and data privacy concerns, the AWS Marketplace India adheres to local data protection guidelines and offers solutions compliant with Indian government standards. This ensures that businesses operating in sensitive sectors like finance, healthcare, and public administration can deploy cloud technologies securely and within compliance frameworks.

Future Roadmap: Local Partnerships and AI Solutions

AWS has also announced plans to partner with Indian independent software vendors (ISVs) to expand its catalog with AI-driven and sector-specific solutions tailored for the Indian market. This move reinforces AWS’s commitment to supporting the Make in India initiative by nurturing local innovation in the tech ecosystem.