Apple Puts Vision Pro Updates on Hold to Chase AI Glasses Boom

Sapatar / Updated: Oct 04, 2025, 18:21 IST 52 Share
Apple Puts Vision Pro Updates on Hold to Chase AI Glasses Boom

Apple has reportedly decided to halt major overhauls of its Vision Pro mixed-reality headset to prioritize the development of AI-integrated smart glasses. According to industry sources, the tech giant is redirecting resources and engineering talent from Vision Pro updates to focus on next-generation wearable devices that leverage artificial intelligence to deliver new user experiences.


Why AI Glasses Are the New Priority

The push toward AI-powered eyewear reflects the booming interest in augmented reality and artificial intelligence applications. Apple is believed to be exploring features such as AI-driven personal assistants, real-time object recognition, and enhanced AR interactions. Analysts suggest that Apple’s pivot underscores the growing market potential of AI wearables compared to incremental improvements on existing mixed-reality hardware.


Impact on Vision Pro Timeline

While Apple continues to sell and support the Vision Pro headset, this shift could delay significant upgrades or feature expansions. The Vision Pro, launched with advanced AR capabilities, may now take a backseat as the company positions itself to compete in the emerging AI glasses sector, where rivals are already exploring innovative hardware and software combinations.


Industry Response and Market Implications

Tech experts say Apple’s focus on AI glasses could set a new industry standard for wearable devices, blending artificial intelligence with immersive AR experiences. Investors are closely watching the move, anticipating that Apple’s leadership in the next-generation smart eyewear market could yield strong returns and redefine its hardware portfolio.