Apple’s much-anticipated September keynote is expected to draw global attention, but analysts suggest the event might not carry the same “wow factor” as previous years. With incremental updates to the iPhone lineup predicted, industry watchers believe the company could struggle to generate its usual level of hype.

Spotlight on the Rumoured iPhone Air

The biggest buzz surrounds the rumoured iPhone Air, which is said to combine a thinner frame, lightweight design, and performance tweaks to appeal to long-time iPhone users waiting for a reason to upgrade. If true, this model could serve as Apple’s strategic answer to slowing smartphone sales.

Design Refresh Could Attract Upgraders

Speculation suggests the iPhone Air may feature a slimmer build, improved cooling, and possibly a slightly different display design. While not revolutionary, such refinements could encourage users still holding on to older models like the iPhone 12 or iPhone 13 to finally make the switch.

AI and Software Updates Expected

Apple is also anticipated to announce AI-powered enhancements for Siri, aiming to keep pace with rivals in the generative AI space. Updates to iOS, Apple Watch, and possibly AirPods may also appear during the presentation, though these are seen as incremental rather than groundbreaking.

Balancing Innovation and Market Pressure

Apple continues to face a challenging global market, with smartphone demand plateauing in key regions. Experts argue that while this year’s lineup may lack radical innovation, the introduction of a lighter, sleeker iPhone Air could give the company a much-needed boost in upgrade cycles.