The government has announced a significant tightening of rules governing artificial intelligence–generated and deepfake content, aiming to curb the rapid spread of misinformation, impersonation, and digitally manipulated media across online platforms. The move comes amid rising concerns over the misuse of generative AI tools to create deceptive videos, images, and audio clips that can mislead the public and harm individuals.

Faster Takedown Timelines Made Mandatory

Under the revised framework, digital platforms will now be required to act more swiftly on content flagged as AI-generated or deepfake material. Once notified by users or authorities, intermediaries must assess and remove such content within a shorter, clearly defined timeframe, failing which they could face regulatory action. The government has emphasized that delays in moderation will no longer be tolerated, especially in cases involving public order, elections, or personal reputational damage.

Platforms Asked to Boost Detection and Disclosure

The new rules place added responsibility on social media companies, messaging apps, and content-hosting platforms to deploy stronger detection mechanisms. Platforms are encouraged to use automated tools and human moderation to identify synthetic media and clearly label AI-generated content. In some cases, creators may also be required to disclose whether their content has been produced or altered using artificial intelligence.

Accountability Without Stifling Innovation

Officials clarified that the intent behind the stricter regulations is not to hinder technological innovation but to ensure responsible use of AI. The government reiterated that ethical deployment of AI is essential to maintain trust in digital ecosystems. While creativity and innovation will continue to be encouraged, misuse that leads to deception, fraud, or harm will attract stricter scrutiny.

Rising Concerns Ahead of Elections and Social Events

The renewed focus on deepfakes follows multiple incidents globally where manipulated media has been used to spread false narratives, impersonate political figures, or incite panic. With major elections and sensitive social events on the horizon, authorities believe rapid takedown and clear accountability are crucial to prevent digital manipulation from influencing public opinion.

What This Means for Users and Creators

For everyday users, the rules promise quicker action on reported fake or misleading content. For creators and influencers, the changes signal a need for greater transparency when using AI tools. Platforms that fail to comply may risk penalties or loss of legal protections under existing intermediary guidelines.