In a bold move into the luxury hair care market, Dreame—better known for its high-end vacuum cleaners and smart home gadgets—has launched the AirStyle 5-in-1 Hair Styler, a premium all-in-one tool designed to challenge industry heavyweights like Dyson’s Airwrap. But is this sleek, multi-functional device worth its steep price tag? We take a closer look.

A First Look: Premium Design, Premium Price

Retailing at around $300–$400 depending on the region, the Dreame AirStyle 5-in-1 does not shy away from a luxurious first impression. The packaging is minimal yet elegant, with magnetic clasps and satin-like interior linings encasing the device and its attachments. The styler itself boasts a matte finish with subtle metallic accents, giving it the polish expected of a high-end beauty product.

Included are five styling attachments:

• A coanda air curling barrel

• A smoothing brush

• A volumizing round brush

• A flat detangling brush

• A pre-styling hair dryer nozzle

Each tool snaps into place with a satisfying magnetic click, mirroring the design philosophies of more established premium brands.

Performance: Styling Precision with Smart Engineering

Dreame brings some of its smart home tech DNA into the AirStyle. The styler features intelligent heat control sensors that monitor airflow temperature up to 100 times per second to prevent heat damage. There are three heat settings and three airflow modes, giving users a range of options depending on hair type and desired style.

In practical use, the curling barrel utilizes the Coanda effect to attract and wrap hair around itself using only air—not heat—creating soft, natural curls. The smoothing brushes work particularly well for those with frizz-prone hair, gliding smoothly and evenly distributing heat without excessive tugging.

A standout feature is how quietly the motor runs compared to competitors. While still noticeable, it hums at a lower frequency, making the styling process less jarring.

Subtle Results: Beauty or Letdown?

Despite its technical prowess and premium build, the results of the AirStyle lean more towards subtle refinement than dramatic transformation. This aligns with the product’s intent—healthy styling with minimal heat—but it may disappoint users expecting salon-level volume or hold.

Users with fine to medium hair will likely appreciate the finesse and care this device offers. However, those with thicker or more textured hair might find it underpowered for their needs.

Usability: Compact but Cumbersome?

While the device itself is relatively lightweight, the full kit—including its numerous attachments and storage case—takes up significant space. Travel-friendliness is limited unless you choose only one or two attachments to bring along.

Moreover, while the interface is user-friendly, there’s a learning curve for those new to Coanda-based styling tools. Positioning and timing are critical, and getting the desired curl can take a few tries.

Verdict: Luxury Styling with a Niche Appeal

The Dreame AirStyle 5-in-1 is an undeniably well-engineered and visually striking styling tool. It excels at gentle, heat-safe hair care, especially for those who value subtle styles and long-term hair health. But the high cost paired with its relatively understated results means it won’t be for everyone.

For fans of understated elegance, quiet motors, and smart heat control, this could be a welcome addition to the daily routine. For those chasing dramatic styles or professional-grade volume, it may feel underwhelming.

Rating: 3.8/5

Pros:
✔️ Premium build and packaging
✔️ Quiet motor operation
✔️ Gentle on hair with smart heat control
✔️ Variety of styling options

Cons:
❌ High price tag
❌ Results may be too subtle for some
❌ Bulky kit for travel
❌ Moderate learning curve

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Bottom Line: Dreame’s first foray into the beauty space is impressive in form and function, but its subtle results may not justify the luxury cost for all users. It’s a styling tool best suited for those who prioritize hair health and minimal heat over high-impact fashion.