Chinese smart home technology brand Dreame Technology is setting its sights firmly on the Indian market, with bold ambitions to disrupt the country’s vacuum cleaner and home appliance space. In a recent interaction with media, Dreame India’s top executive expressed the company’s intent to become a “formidable challenger” to incumbent players in India’s fast-evolving smart cleaning segment.

“We don’t want to just participate. We want to lead. We aim to be a challenger in India, both in innovation and consumer satisfaction,” the executive stated, emphasizing Dreame’s plans to offer premium-quality devices at competitive pricing.

Focus on Premium Technology at Affordable Pricing

Founded in 2017 and headquartered in China, Dreame Technology has rapidly gained global traction with its AI-driven robotic vacuum cleaners, cordless vacuum cleaners, and smart mopping devices. The company now seeks to replicate this success in India, a market that’s witnessing growing demand for intelligent cleaning solutions driven by urbanization, rising disposable income, and tech-savvy consumers.

Dreame’s India strategy hinges on three pillars:

1. Localized product offerings tailored to Indian households.

2. Aggressive expansion of online and offline retail presence, including partnerships with major e-commerce players like Amazon and Flipkart.

3. After-sales service and warranty support, aimed at building long-term brand trust.

Competing in a Crowded Space

The Indian vacuum cleaner market, once dominated by traditional brands like Eureka Forbes and Philips, has seen a surge in competition from tech-based entrants like Xiaomi’s Mi Robot, iRobot, Ecovacs, and now Dreame. With its blend of advanced LiDAR navigation, AI-based mapping, and powerful suction tech, Dreame believes it has the right recipe to win over Indian consumers looking for next-gen convenience.

“We understand that Indian homes are unique — more dust, more corners, and often a mix of carpet and hard floors. Our devices are built to handle this complexity,” the executive added.

Local Assembly and Future Manufacturing Plans

In line with the Indian government’s Make in India initiative, Dreame is reportedly exploring options for local assembly and eventual manufacturing to lower costs and better serve regional markets. While specifics haven’t been disclosed, insiders suggest this could happen within the next 12–18 months depending on market response.

Looking Ahead

Dreame is currently offering a select range of robotic and cordless vacuum cleaners in India, with plans to expand its portfolio to include smart mops, air purifiers, and personal care devices by 2026. The brand is also investing in localized marketing campaigns to build awareness among urban households and millennials.

As the race for India’s smart home market heats up, Dreame’s bold vision and technological edge could position it as a significant player to watch in the coming years.