A New Era of Personalized News

Google is introducing a feature that allows users to select their preferred news sources, enabling a more customized and relevant news-reading experience. This update will be rolled out on Google News and Discover, giving users the power to control which publishers appear more frequently in their feeds.

Addressing Concerns Over Relevance

The move comes in response to growing user feedback about the need for better personalization. Many users have expressed frustration over irrelevant articles, with some news topics dominating feeds despite lack of interest. By allowing source preference settings, Google aims to strike a balance between curated content and editorial diversity.

How the Feature Works

Users will be able to mark publishers as “More” or “Less” preferred through simple on-screen options. Once configured, Google’s algorithm will adjust recommendations accordingly. The feature is designed to work seamlessly across platforms, ensuring the same personalized experience on mobile apps and web browsers.

Impact on Publishers and Readers

For publishers, this change could mean stronger audience loyalty but also increased competition for visibility. Readers, meanwhile, will likely benefit from a more relevant mix of news stories that align with their interests while still retaining exposure to varied perspectives.

Global Rollout Plans

Google plans a phased global rollout over the coming months, starting with English-speaking regions. The company also hinted at future enhancements, including topic-based filters and deeper AI-driven personalization.