India’s Ministry of Electronics and Information Technology (MeitY) has issued a firm directive to social media platforms, asking them to immediately remove obscene and pornographic content hosted or circulated on their services. The move underscores the government’s growing focus on ensuring safer online spaces amid rising concerns over harmful digital material.

Strict Enforcement of IT Rules, 2021

The ministry has reminded intermediaries that the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 already require platforms to proactively prevent the publication and spread of sexually explicit and objectionable content. Non-compliance, officials warned, could result in the loss of intermediary protection under Indian law.

Obligations on Social Media Intermediaries

Platforms have been asked to strengthen content moderation mechanisms, deploy automated detection tools, and respond swiftly to user complaints. According to officials, companies must ensure that objectionable material is taken down within stipulated timelines, especially when flagged by users or government agencies.

Rising Concerns Over Easy Access to Explicit Content

The advisory comes amid increasing criticism from lawmakers and child safety advocates who argue that explicit content remains easily accessible, particularly to minors. Authorities believe unchecked circulation of such material can lead to social harm, online exploitation, and erosion of digital trust.

Focus on Accountability and Transparency

MeitY has also emphasized the need for transparency reports and clear grievance redressal systems. Social media firms are expected to appoint compliance officers and provide regular updates on content removal efforts, signaling a push toward greater accountability in the digital ecosystem.

Industry Response and Future Outlook

While major platforms have reiterated their commitment to community guidelines and user safety, industry experts note that enforcement will be closely watched. The directive may prompt companies to further invest in AI-driven moderation and India-specific compliance strategies as regulatory scrutiny intensifies.