Strengthening Leadership in Key Market
Meta has appointed Arun Srinivas as its new head for India, marking a significant strategic move as the company intensifies its focus on the rapidly growing South Asian market. Srinivas, who previously served as Director and Head of Ads Business for Meta in India, will now take on broader responsibilities overseeing all of Meta’s operations in the country. This appointment underlines the tech giant’s intent to further deepen its engagement with Indian businesses, creators, and policymakers.

👤 Arun Srinivas Brings Decades of Experience

Track Record Across Multiple Sectors
With over 25 years of leadership experience in top-tier firms including Unilever, Reebok, and Ola, Arun Srinivas brings a diverse portfolio of skills to his new role. At Meta, he has already played a pivotal role in driving the ads business and fostering digital transformation among Indian enterprises. His elevation reflects Meta’s trust in his capabilities to lead one of its most important international markets.

🇮🇳 India: A Critical Market for Meta

Massive User Base and Digital Potential
India is Meta’s largest market in terms of users, with platforms like Facebook, Instagram, and WhatsApp collectively reaching hundreds of millions. As digital connectivity and smartphone penetration continue to grow, India represents a vital frontier for Meta’s future growth, particularly in areas like digital advertising, commerce, and the metaverse. Srinivas is expected to drive strategic partnerships and policy engagement in the region.

🛠️ Strategic Reorganization at Meta India

New Structure, Renewed Focus
Srinivas’s appointment follows a series of leadership changes and internal restructuring at Meta’s India unit over the past year. With his promotion, Meta aims to bring greater coherence to its operations across its family of apps. His role will also involve strengthening trust, safety, and regulatory collaborations in line with India's evolving digital governance frameworks.