Microsoft is reportedly preparing stronger and more direct prompts aimed at convincing Google Chrome users to switch to its Edge browser. According to recent reports, these new messages will appear when users attempt to download or use Chrome on Windows devices, highlighting Edge’s performance, battery efficiency, and integration with Microsoft services.

Persuasive Strategy to Retain Windows Users

The upcoming prompts are said to be more persuasive compared to earlier reminders. Instead of subtle nudges, Microsoft plans to display stronger comparisons between Chrome and Edge. These may include claims about faster speed, lower memory usage, and enhanced privacy features in Edge.

Edge’s Market Share Push

While Google Chrome continues to dominate the global browser market with over 60% share, Microsoft Edge currently holds the second position but lags far behind. The new strategy aims to attract heavy Chrome users, especially on Windows PCs, by making Edge appear as a more efficient and secure alternative.

Past Criticism Over Aggressive Tactics

This is not the first time Microsoft has been accused of pushing users toward Edge. In the past, critics have raised concerns about intrusive prompts and settings that make it harder for users to switch default browsers. The company, however, argues that the new strategy is meant to inform users about the benefits of Edge rather than restrict their choices.

Future Updates in Testing Phase

The updated prompts are reportedly being tested in the latest Windows Insider builds. If successful, they are expected to roll out more broadly in future Windows 11 updates. Microsoft is positioning this move as part of its long-term plan to compete with Google in the browser market.