Snap Inc. has announced a strategic partnership with Perplexity AI, a rapidly growing artificial intelligence startup, to enhance Snapchat’s in-app search capabilities. The collaboration aims to integrate Perplexity’s cutting-edge AI search technology into Snapchat, offering users a faster, more conversational, and context-aware way to find information within the app.

Transforming How Users Discover Information

This partnership will allow Snapchat users to access AI-driven responses to queries — similar to a chatbot experience — directly from the search bar. Instead of merely showing links or results, Snapchat’s search will now deliver detailed, natural-language answers powered by Perplexity’s large language models and real-time data capabilities. The move positions Snapchat as one of the first major social media platforms to integrate an AI search experience of this scale.

Enhancing User Engagement With Conversational AI

By leveraging Perplexity’s generative AI framework, Snapchat aims to make in-app discovery more interactive and personalized. Users will be able to ask questions about trends, creators, events, or even contextual topics within Stories and Spotlight. This AI enhancement is expected to drive deeper engagement, keeping users longer within the app ecosystem.

Perplexity’s Growing Influence in the AI Landscape

Perplexity AI, often referred to as a rising competitor to Google Search and ChatGPT in the AI search domain, has gained significant traction for its transparent and citation-based response model. Its technology blends web search with AI reasoning to produce reliable, sourced answers — a feature that aligns well with Snapchat’s focus on trust and authenticity.

A Step Forward in Social Media’s AI Evolution

The integration marks a broader industry trend of social media platforms embracing AI to improve personalization and discovery. With Snapchat’s move, the boundary between social networking and intelligent search continues to blur, reflecting how AI is reshaping user experiences across digital ecosystems.