Samsung has officially expanded its lifestyle display portfolio with the launch of the Freestyle+ Smart AI Portable Projector, an upgraded version of its popular compact projector aimed at modern, mobile-first users. The new model focuses heavily on artificial intelligence, improved image processing, and seamless smart features, positioning it as an all-in-one entertainment solution for homes, travel, and outdoor use.

AI-Driven Picture and Sound Optimization

At the core of the Freestyle+ is Samsung’s AI-powered auto-optimization technology, which intelligently adjusts focus, keystone correction, brightness, and color balance in real time. Whether projecting onto a wall, ceiling, or unconventional surface, the projector analyzes the environment to deliver a consistently sharp and balanced image.
AI sound tuning further adapts audio output based on room acoustics, reducing the need for external speakers in casual setups.

Portable Design with Enhanced Usability

The Freestyle+ maintains a compact, cylindrical design that emphasizes portability. Lightweight construction, a built-in stand for 180-degree projection flexibility, and compatibility with external battery packs make it suitable for travel, camping, or quick room-to-room movement. Samsung has also refined heat management and fan noise, improving comfort during extended viewing sessions.

Smart TV Features Powered by Tizen

Running on Samsung’s Tizen smart TV platform, the Freestyle+ offers native access to popular streaming apps, cloud gaming services, and screen mirroring from smartphones and laptops. Voice assistant support and SmartThings integration allow users to control the projector and connected smart home devices with ease.
AI-powered recommendations help surface content based on viewing habits, reinforcing Samsung’s push toward personalized entertainment.

Connectivity and Gaming-Friendly Performance

The projector supports wireless casting, HDMI input, and Bluetooth connectivity, making it compatible with consoles, laptops, and mobile devices. Samsung highlights low-latency performance modes, catering to casual gamers who want a large-screen experience without a traditional TV.

Positioning in the Competitive Portable Projector Market

With the Freestyle+, Samsung is clearly targeting users who want premium smart features without sacrificing portability. The addition of AI-based automation sets it apart from many rivals that still rely on manual adjustments. While pricing places it in the higher end of the portable projector segment, Samsung is betting that convenience, ecosystem integration, and brand trust will justify the cost.