Revolutionising Home Audio Experience

Samsung has officially introduced its 2025 soundbar lineup, bringing a blend of cutting-edge AI technology and premium audio design. The new series aims to redefine immersive sound by integrating AI-driven sound optimisation that automatically tailors audio output based on the listener’s environment and content type.

AI Sound Optimisation for Every Scene

The highlight of the new range is its AI-powered sound tuning system. This feature intelligently analyses the audio scene in real time and adjusts sound clarity, bass levels, and surround effects accordingly—whether it’s a high-octane action scene or a quiet dialogue moment.

Gyro Sensor for Enhanced Spatial Audio

Samsung has also embedded a built-in gyro sensor in select models, enabling the soundbar to detect its position and orientation. This ensures optimal sound dispersion, delivering balanced audio whether the device is wall-mounted, placed on a TV stand, or set at an angle.

Premium Design Meets Advanced Connectivity

The 2025 lineup continues Samsung’s sleek, minimalist design approach while enhancing connectivity options. Users can expect seamless integration with Samsung TVs, wireless Dolby Atmos support, and improved HDMI eARC for lag-free, high-fidelity audio transmission.

Targeting a Smarter Home Theatre Future

With these advancements, Samsung is positioning its new soundbars as essential companions for next-generation home theatres. The AI and gyro sensor technologies aim to offer users a smarter, more adaptive sound experience without manual adjustments.