Samsung is making another bold push in the foldable smartphone market, unveiling its latest generation of Galaxy Z Fold and Flip devices with a significantly slimmer design. Marketed as the thinnest foldables yet, this redesign aims to tackle one of the most persistent criticisms—bulkiness—while retaining durability and functionality. With competition from Chinese brands intensifying, Samsung’s new foldables are expected to define the segment’s future and test the company’s long-term strategy.

What’s New: Lighter, Slimmer, Smarter

The new foldables are reportedly 15% thinner than their predecessors, while being lighter and more compact without compromising screen quality or hinge strength. The improved water and dust resistance, along with enhanced hinge technology, positions these devices as daily drivers, not just tech showpieces. Samsung has also packed in its latest AI tools, integrating on-device generative AI into photo editing, translation, and productivity tools.

AI and Design Working Hand-in-Hand

Samsung’s One UI now features deeper integration with Galaxy AI, allowing users to enjoy smart summarization, live call translation, and image generation powered by its native and cloud-based models. This makes the foldable phone not just a flexible hardware marvel, but also a versatile productivity and creativity tool. Combined with its Flex Mode and multitasking capabilities, Samsung is betting this combination of AI and design will turn the tide in its favor.

Competition Heats Up in the Foldables Arena

While Samsung pioneered the foldable segment, brands like Huawei, Honor, Motorola, and Oppo have quickly caught up with sleeker designs and competitive pricing. These challengers are especially strong in Asia and Europe. Samsung’s global dominance is now under pressure as users weigh innovation against affordability and practicality.

Consumer Response: Will Slim Mean Win?

Early hands-on impressions have praised the new form factor, calling it the most refined foldable Samsung has ever made. However, the big question remains—can this new model finally push foldables into the mainstream? With high prices still a barrier and the average user still skeptical of foldable durability, the slimmer design alone may not be enough. Samsung needs more than just applause—it needs numbers.