Spotify has unveiled a new in-app messaging feature that allows users to share songs, playlists, and podcasts directly within the platform. The feature is being made available to both free and premium users globally, marking a significant step in enhancing the social experience on the streaming service.

Aiming to boost engagement and community interaction

The new update lets listeners send tracks or playlists to friends without switching between apps, fostering real-time conversations around music. With this, Spotify aims to increase user engagement and position itself not just as a streaming platform, but also as a social hub for music lovers.

Seamless integration with playlists and podcasts

The messaging feature is deeply integrated into Spotify’s ecosystem. Users can share a track while listening, continue the conversation within a chat thread, and even create collaborative playlists directly from the conversation. This makes it easier to discover music through personal recommendations rather than algorithms alone.

Available to free and premium users

Unlike many of Spotify’s exclusive features, this addition is available to both free and paid subscribers, ensuring maximum adoption. The move highlights Spotify’s strategy to strengthen community connections and keep users engaged across its platform.

Competitive edge against rivals

With rivals like Apple Music and YouTube Music focusing heavily on discovery tools, Spotify’s introduction of messaging could give it a competitive edge. By integrating communication and streaming, the company is positioning itself closer to a social media–like experience while retaining its core identity as a music streaming leader.