Ubisoft has revealed fresh details of a wide-ranging restructuring plan as the French video game publisher seeks to stabilise its business and restore long-term growth. The move comes at a time when the global gaming industry is grappling with slowing consumer spending, rising development costs, and increasing competition.

The company said the overhaul is designed to make Ubisoft more agile while refocusing resources on its strongest franchises and most profitable projects.

Focus on Core Franchises and Quality

As part of the restructuring, Ubisoft plans to concentrate more heavily on established brands such as Assassin’s Creed, Far Cry, and Tom Clancy’s series. Management acknowledged that recent years saw resources spread too thinly across multiple projects, leading to delays and uneven releases.

By narrowing its pipeline, Ubisoft aims to improve game quality, shorten development cycles, and better align launches with market demand.

Cost Control and Studio Reorganisation

A key pillar of the restructuring involves tighter cost management. Ubisoft confirmed it is reviewing its global studio network, with some teams being merged, scaled down, or reassigned to priority projects. While the company did not disclose exact numbers, it reiterated its intention to reduce fixed costs over the coming quarters.

Ubisoft stressed that these decisions are part of a broader effort to ensure financial sustainability rather than short-term cuts.

Balancing Innovation With Financial Discipline

Despite the cost-cutting measures, Ubisoft said it will continue investing in new technologies, live-service capabilities, and select original intellectual properties. The publisher believes innovation remains critical to standing out in a crowded gaming market, but said future investments will be more selective and performance-driven.

Executives described the restructuring as a “necessary bet” to balance creativity with profitability.

Market Reaction and Outlook

Investors and analysts are closely watching how quickly the restructuring delivers results. Ubisoft has faced pressure following mixed commercial performances and multiple game delays, making the success of this reset particularly important.

The company said it expects the benefits of the restructuring to become more visible over the next financial year, positioning Ubisoft for steadier growth in an evolving industry landscape.