Vivo Maintains Market Leadership in India

India’s smartphone market showed modest year-on-year growth in Q2 2025, with Vivo continuing its stronghold as the top-selling brand. According to market research data, Vivo retained the largest market share, driven by consistent mid-range offerings and aggressive offline expansion.

Market Growth Driven by Mid-Range and 5G Phones

Industry analysts note that the Indian market saw a slight volume increase, primarily fueled by growing consumer demand for affordable 5G smartphones. Brands like Vivo, Samsung, and Xiaomi capitalized on this trend with competitive pricing in the ₹15,000–₹25,000 range.

Competitive Landscape Tightens

While Vivo maintained the lead, Samsung secured the second position, benefiting from strong sales of its Galaxy A-series. Xiaomi followed closely, regaining momentum through online-exclusive launches. Realme and Oppo rounded out the top five, focusing on budget and performance-centric devices.

Offline Channels Continue to Play a Key Role

Vivo’s dominance was attributed largely to its strong offline retail presence, a strategy that has consistently given it an edge over competitors relying more heavily on e-commerce channels. The brand’s investment in marketing and service centers has further strengthened its reputation among Indian buyers.

Future Outlook for 2025

Experts predict a continued but slow growth trajectory for India’s smartphone market in 2025. With festive season sales approaching, brands are expected to intensify competition, launch AI-integrated features, and push for higher adoption of 5G devices.