Vivo has officially launched the Y31 Pro and Y31 smartphones in India, strengthening its Y-series lineup aimed at mid-range and budget-conscious buyers. The devices promise a balance of performance, sleek design, and long-lasting battery life to appeal to students, young professionals, and first-time smartphone buyers.

Design and Display

The Vivo Y31 Pro features a large 6.67-inch AMOLED display with FHD+ resolution and a smooth 120Hz refresh rate, designed for immersive viewing and gaming. Meanwhile, the standard Y31 sports a 6.5-inch LCD screen with HD+ resolution and a 90Hz refresh rate, offering a practical yet stylish experience at a budget price point.

Performance and Hardware

Under the hood, the Y31 Pro is powered by the Qualcomm Snapdragon 7s Gen 2 chipset, paired with up to 8GB RAM and 256GB storage, ensuring smooth multitasking and lag-free gaming. On the other hand, the Y31 is equipped with the MediaTek Dimensity 6100+ processor, offering reliable performance for day-to-day use with 6GB RAM and 128GB storage.

Camera Capabilities

For photography, the Y31 Pro houses a 64MP triple-camera setup with ultra-wide and macro sensors, alongside a 16MP front camera for selfies. The Y31 comes with a 50MP dual-camera system, designed for casual photography needs, and an 8MP selfie camera. Both models emphasize AI-based enhancements to improve low-light and portrait shots.

Battery and Software

Battery life is another highlight, as both smartphones pack a 5,000mAh battery with fast-charging support. The Y31 Pro supports 80W fast charging, while the Y31 features 44W fast charging, allowing users to quickly recharge their phones. Both handsets run on Funtouch OS 15 based on Android 15, bringing the latest UI updates and AI-powered optimizations.

Pricing and Availability

Vivo has priced the Y31 Pro starting at ₹22,999, targeting mid-range buyers seeking premium features without breaking the bank. The Y31 starts at ₹14,499, making it an attractive option for budget users. Both models will be available through Vivo’s official website, Amazon, Flipkart, and offline retail stores starting this week.

Market Strategy

With the launch of these two smartphones, Vivo aims to strengthen its presence in India’s highly competitive mid and budget smartphone segments. By offering premium design, strong battery, and AI-enhanced cameras at accessible prices, the company is positioning the Y31 Pro and Y31 as strong contenders against rivals like Xiaomi, Realme, and Samsung.