WhatsApp, the world’s most popular messaging app owned by Meta, is reportedly preparing to roll out its much-anticipated username feature in 2026. According to early reports from WABetaInfo and other industry trackers, this new feature will allow users to create unique usernames, offering an alternative to sharing phone numbers for contact discovery and communication.

Privacy and Security at the Core of the Feature

The addition of usernames aims to enhance user privacy by letting individuals connect without exposing their phone numbers. This move brings WhatsApp closer to other messaging platforms like Telegram, which already use usernames as identifiers. Users will likely be able to search and message others through usernames, adding a layer of anonymity and control over who gets access to their personal contact details.

Business Accounts Expected to Be Among the First to Gain Access

Reports suggest that WhatsApp Business accounts may be the first to receive the username feature. This would allow businesses to interact with customers through usernames instead of direct phone numbers, streamlining communications while maintaining professionalism. The feature could also simplify the process of discovering official business accounts, which currently rely on verified badges and catalog links.

Integration With Future WhatsApp Features

Meta is expected to integrate usernames with other upcoming WhatsApp features, including multi-device login improvements, advanced privacy settings, and enhanced profile management tools. This rollout aligns with the company’s broader vision of transforming WhatsApp from a messaging service into a secure, business-friendly communication platform.

User Testing and Gradual Rollout Expected

While no official date has been announced, insiders predict a beta testing phase starting in late 2025, followed by a global rollout in early to mid-2026. The feature will likely be introduced across both Android and iOS platforms, with web compatibility added later. As WhatsApp continues to prioritize privacy and convenience, the username feature could mark one of the biggest functional upgrades to the app in years.

Meta’s Push to Keep WhatsApp Competitive

The introduction of usernames reflects Meta’s ongoing strategy to keep WhatsApp competitive in an increasingly crowded messaging ecosystem. With rivals like Telegram and Signal emphasizing privacy and innovation, WhatsApp’s adoption of usernames could attract privacy-conscious users and businesses looking for seamless, secure communication.