Apple is reportedly in discussions with Google to integrate its Gemini artificial intelligence model into Siri, the iPhone’s digital assistant. According to people familiar with the matter, the talks highlight Apple’s strategy to strengthen its AI offerings after falling behind rivals like OpenAI, Microsoft, and Samsung in generative AI development.

Revamped Siri on the Horizon

The move is expected to be part of Apple’s broader AI revamp planned for iOS 19, which could debut in 2025. A Gemini-powered Siri could significantly improve natural language understanding, context awareness, and personalization, giving users more advanced conversational experiences.

Why Google?

Despite being competitors in many sectors, Apple has a long history of collaboration with Google—most notably, making Google Search the default engine on Safari in exchange for billions in annual payments. Tapping Google’s Gemini could be a pragmatic step for Apple, as building a large-scale generative AI model from scratch may take years.

Competition Heating Up

The potential deal also comes as Microsoft-backed OpenAI and Samsung integrate cutting-edge AI into their ecosystems. With iPhone sales growth slowing, Apple is under pressure to show leadership in AI, a technology many see as the next defining frontier in consumer electronics.

What It Means for Users

If finalized, the integration could give Siri the ability to handle complex queries, generate summaries, assist with productivity tasks, and interact more naturally with users. This would mark a major leap from Siri’s current limited functionality, making Apple devices more competitive in the AI race.