Netflix has confirmed that it integrated generative artificial intelligence (AI) into the production of its new Argentine series "The Art of Silence", marking a notable shift in how streaming content is being created. The announcement, made during a recent industry panel in Buenos Aires, sparked both curiosity and controversy, as the company revealed that certain background images and visual elements were developed using AI tools.

Why Netflix Chose AI for Visual Enhancement

The creative team behind the series stated that generative AI was used to design landscapes, alter lighting environments, and enhance specific visual sequences. These AI-generated visuals allowed for faster post-production turnaround and cost-effective effects—especially crucial in a show that combines elements of surrealism and dreamscapes. Netflix emphasized that all AI usage complied with regional labor laws and did not replace any human roles.

Rising Backlash from Creative Communities

Despite reassurances, several Argentine artists and unions have voiced concerns over the implications of this move. Local film and TV creators argued that while AI may reduce costs, it risks undervaluing traditional artistry and could pave the way for reduced creative jobs in the future. A protest campaign has already been launched under the hashtag #NoAlAIenTV, which translates to “No to AI in TV.”

Global Trend or Isolated Case?

Netflix clarified that this is a pilot initiative and not yet a widespread practice. However, industry analysts suggest this could be a testing ground for broader AI integration in Latin American and global productions. The streaming giant has previously dabbled with AI in recommendation algorithms and subtitle generation, but this marks its boldest step into AI-assisted storytelling to date.

Ethical and Legal Considerations

As AI technology continues to evolve, questions about copyright, creative ownership, and labor impact remain unresolved. Argentine lawmakers have reportedly begun reviewing proposals to regulate AI usage in entertainment, fearing a future where human jobs may be significantly displaced.